Our story

Designed for women on the go. Made to make you feel good.

Before Charlotte was born out of a simple but stubborn feeling that I had felt for years: why can’t I find a fleece that feels chic, comfortable and warm... all at once?

I wanted to throw something on in the morning and feel pulled together, even if I was just walking the dog or rushing out the door. But everything I found felt too sporty or too masculine. So I decided to change that. 

Before Charlotte is about making clothes that fit real women; in shape, in life, and in spirit.

Our fleeces are super soft, flattering and functional. They move with you and they’re designed to carry you from dog walks to school runs to coffee dates and evening drinks. 

I believe style should never be sacrificed for practicality. And comfort should never mean compromising on how you feel.

So I've kept things simple for this first drop: a few well-designed, thoughtfully made pieces that you’ll wear on repeat. Produced in small batches and made to last.

Whether you’re 25 or 65, running errands or running meetings, these fleeces are for you.